Hi Derek here again,

I am sure you have heard me say how important social media is becoming these days. If you think about it, social media is where all of our “chatter” goes on and Google know this.

So, if you look at it from their perspective, why are they going to rank sites with no social activity directed at them. So, you need to make sure you have an active social “infrastructure” around yoour websites or pages if you want a chan ce of ranking them organically.

You also need this to drive social traffic in its own right. So, social is now a vital cog in your digital marketing. Without it you are dead in the water in terms of rankings and social leverage (traffic).

My previous two posts were about Facebook marketing (Part 1 and Part 2), and I will finish off that mini series of three very soon. However, today in want to talk about the benefits of Pearltrees, which is a really cool social platform. Not only does it get links back to your content, you can organise your content for really easy sharing on other social media.

So, I made a quick 5 minute training video for you, here it is – I hope you find it useful.